Are you a digital training services provider? If training is your business and you want to sell digital content and services, this article is for you.
Get to know your competitors and develop commercial alliances with reliable partners to complete your elearning course offer and create an unbeatable catalog.
"Ok, but where do I start?" Well, simplifying things a bit, you need to focus on 3 aspects.
1. Market Analysis
Start by doing a market analysis. I strongly recommend that you do not underestimate this phase because you may have surprises and find out that not everything works as it seems. You may even find out that if you know how to position yourself in the right way, no matter how saturated the elearning market may seem, there will still be niches and spaces for you.
2. Business Model
If you carry out a good analysis, you will understand how to orient yourself in the market and identify space for action. Now it's a matter of figuring out how to deal with your "blue ocean": develop an effective business model for your digital training and knowledge management services, and challenge the big elearning sharks in this competitive market. For example: which pricing strategy should you adopt? what are the business models for selling elearning platforms? What models are fit for the sale of asynchronous courses?
3. Marketing & Sales
To do this, you need a strategy and a marketing plan to launch your offer of contents and services. Start planning them immediately: set a budget, choose the channels, evaluate whether to implement an ecommerce system to sell your services online ... and collect great results!
